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For example, Yahoo is expected to announce today that it will add video clips from CNN and ABC News, along with video ads, to its existing Yahoo News site.Ī watershed event in the development of Internet video was AOL's live Webcasts of the Live 8 concert series earlier this month. In addition to its own programming, Yahoo will feature programming from others in its video search service and on its other pages.
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"If you try to do television on a PC you will fail, because television does television very well," he said. But these are likely to be made up of short video segments that users can assemble to their liking rather than half-hour or hourly programs. Braun said he was exploring dozens of video ideas, including original Internet programming in nearly every genre that has worked on television: news, sports, game shows, dramas, sitcoms, even talk shows. "It is a medium where users are in control, can customize the content, personalize it, share it and tap into their communities in a number of ways." "What I find so compelling about the Internet is that it is not passive," he said. "Television is a very straightforward, passive, linear medium," said Lloyd Braun, the former chairman of ABC's entertainment group, who now oversees the development of a sprawling campus for Yahoo in Santa Monica, Calif., that will largely be devoted to creating original video programming for the Internet.
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With the cost of the network connections needed to broadcast video over the Web falling and advertising rates rising, CNN, also a Time Warner property, just replaced a small, fee-based Internet video service with an expanded offering of free videos intermingled with commercials. "And that means there can be critical mass for advertisers."
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"There is critical mass with high-speed Internet connections, so video is a good user experience," said Jim Walton, the president of the CNN News Group. This year more than half of the homes with Internet access have high speed, or broadband, service.
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The new video services, however, can count on better software and faster connections to deliver pictures that are nearly as crisp as those delivered by a typical cable signal. Of course, there have been bits of rough, jerky video on the Internet for years. And on many Web sites, viewers can't skip the video commercials, the way they can when using TiVo and other video recorders. AOL, a unit of Time Warner, is also producing with the Warner Music Group an Internet-based reality program called "The Biz." It will seek to find the next music mogul, according to people involved with the program.įor all of them, and many more media and Internet companies, investing in new Internet video programming is a way to cash in on the demands of advertisers who want to put their commercials on computer screens, where new viewers are watching.
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Covey and Tom Peters - is a way to attract an audience to its new Internet portal at AOL.com. It offers some original programs, too, because the young audience of Nickelodeon, which is owned by Viacom, is increasingly spending time in front of computers.ĬBS News, which has no cable network and is also owned by Viacom, uses the Internet to offer video news updates and reports that do not fit in the 30-minute time slot of "CBS Evening News."Īnd for America Online, offering a wide array of free video programming - from coverage of the recent Live 8 concerts to programs hosted by business gurus like Stephen R. The Nickelodeon cable network, for example, recently created TurboNick, a free Internet service that offers 24-hour access to popular programs like SpongeBob SquarePants and Jimmy Neutron. As Americans grow more comfortable watching programs online, Internet programming is beginning to combine the interactivity and immediacy of the Web with the alluring engagement of television. It looks like that future may well be by way of the computer, as big media and Internet companies develop new Web-based video programming and advertising that is truly under the command of the viewer. For two decades, media company executives and advertisers have been talking about creating fully interactive television that would allow viewers to watch exactly what they want, when they want it.
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